Why We Built This

Adapty's paywall builder was stealing hours we didn't have — mini bugs, erratic UI, and constant friction making every iteration a chore.

🐛

Constant Mini-Bugs

Small but relentless issues in Adapty's composer that add up to hours of unplanned debugging per sprint.

🎲

Erratic UI & Poor UX

An interface that fights back — inconsistent behaviour, unpredictable interactions and a design system that changes without warning.

⏳

Wasted Working Hours

Every paywall iteration required unnecessary back-and-forth with the platform instead of focusing on product quality and speed.

The goal: Build our own paywall creation system powered by AI — freeing the team from Adapty's builder entirely and giving us full control over design, iteration speed, and quality.